Tuesday, December 17, 2019

Classical Music Finding New Life in Streaming Services

Musical Notes Photo by Marius Masalar on Unsplash

A businessman and classical violinist from Minnesota, Michael J. Antonello has been a concert violinist and concertmaster on and off since the 1970s. Michael “Mike” Antonello’s passion for the violin is equaled perhaps only by his love of fine art, as he manages an art collection in addition to his business activities.

Classical music was once hugely popular, and enjoyed by connoisseurs and dilettantes alike. These days, despite taking more of a back seat in recent decades, it seems to be on the rise again. In a report from music research company MIDiA, the resurgence of classical music in streaming services was made clear.

Not only streaming, the researchers found, but CDs and radio are still very popular among classical music fans. Streaming revenue, however, grew 46 percent in 2018. Classical music constitutes the fourth most-popular music genre, following only pop, classic rock, and country.

As more consumers are attracted to mood-based playlists, classical music offers a great base to reach younger music listeners drawn to evocative compositions. This rise in the popularity of classical music presents an important opportunity for musicians representing the genre and composers who borrow classical themes for more modern arrangements.

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